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scon wrote: Is ANZ doing a new livery![]()
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I like our current one
New Brand Identity
Air New Zealand's new branding, with Māori motifs, Greenstone colour, and repositioned Koru.
Air New Zealand's new branding, with Māori motifs, Greenstone colour, and repositioned Koru.
At 12.01 am on March 27, 2006 Air New Zealand embarked on a worldwide synchronised changeover to a new brand identity, involving a new Zambesi-designed uniform, new logo, new colour scheme and new look check-in counters and lounges. More than 5000 staff in airports and offices around the world embarked on a 24-hour synchronised changeover from the old to the new Zambesi-designed uniforms, and 180 crew on board 13 flights operating at the scheduled time embarked on a mid-flight changeover.
At the same time, the airline worked through the night to install new greenstone-coloured walls featuring a fern-like extension of the koru behind check-in counters at Auckland, Wellington and Christchurch airports, and removed reception desks at the entrance to Koru lounges in Auckland, Wellington, Christchurch, Sydney and Los Angeles, to enable staff to welcome and greet customers in a more friendly and relaxed manner.
The key features of Air New Zealand's new brand identity include:
New Zambesi uniforms: the most globally visible part of the brand change, more than 5000 staff from airports and offices around the world stepped into stylish new Zambesi-designed uniforms, six months after they were revealed at Air New Zealand Fashion Week 2005. Designed in consultation with uniformed staff representatives, the new uniform features a distinctly New Zealand colour palette mirroring the greenstone, teal, schist and slate hues of New Zealand, sea and sky; a Māori motif created by the talented Derek Lardelli; soft fabric woven from the finest New Zealand merino wool, and hallmark curves inspired by the koru.
New Zealand Greenstone: a deep rich greenstone colour replaces the incumbent blue Pacific Wave colour. Following the unveiling at Auckland, Wellington and Christchurch airports on March 27, 2006, the new colour will be progressively introduced in all Air New Zealand environments over the next two years. Inspired by the colour of the pounamu, the prized gemstone found in New Zealand, this deep rich colour reflects New Zealand's lush fauna, landscapes and forests.
Renewal and rebirth the Air New Zealand Koru, itself a symbol of renewal and rebirth, is iconically linked to Air New Zealand's heritage. Signifying the airline's new direction and growth, the koru has been extended and will eventually be woven throughout all Air New Zealand's signage, products and collateral.
Trolly wrote: I find it hard to believe ANZ would be repainting their entire fleet in August, after going with the minimalist 'Eurowhite' paintscheme that they currently have.
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