An out of balance rotor assembly or possibly some sort of hub/gearbox mounting failure? Once something is out of balance, it doesn't take long for it to shake apart due to the immense rotational forces involved.
Simple explanation , you do not put over sized sub woofers into cars helicopters trains or bus's , that is what is expected when you turn the volume up !
"Officials believe the helicopter experienced what is known as ground resonance, a condition that happens when the aircraft's rotor is working while the helicopter is on the ground."
The same "officials" are said to have noted the following, regarding the Cessna 172: The single propeller has cooling as its primary function. When it stops, pilots are invariably seen to break out in a sweat!