The thing which stood out in your 'rant' was this:
"To me, this is yet another example of morals and normality in a nose dive."
Normality is one of those concepts which can just slide out from under you when you think about things. What you really mean is 'normal to me'. Which is based on the experiences you've had, and the people you've met. What we get these days is access to a lot more 'personal' stories, via social media, and because people generally like to be entertained this way, it is picked up by the 'normal' media. So if someone who is newsworthy wants to try and explain why the normal sexual preference labels don't apply to them, and the media wants to run with it (I just did a quick Bing myself, so I'm talking to you, Rolling Stone) then let them. What harm can it do to you?
Lately I've been exploring another 'spectrum' which affects me -- autism spectrum disorder -- and by talking to a lot of people, I've learnt that a) I'm one of the lucky ones when it comes to health and happiness, and b) everyone has things they have trouble dealing with, or expressing, or understanding about themselves, and you can't judge or blame them for trying to figure it out. The fact that this ends up in an online quiz is hardly the thing to take away here.
I won't even get into 'morals', which is similar to 'normality', but a lot more complicated. But it is easy to think about what is moral to you, and accept that not everyone thinks the way you do. I suspect that you have a more religious base to what is moral, but that doesn't work at all for me.
The point I wanted to make is that the current openness and active discussion about this sort of thing seems wonderful to me -- because I know that mostly this is just normal people trying to make sense of a riotous and complex world, right down to what is happening in their own head. Trying to express this doesn't mean that they are arrogant or self-serving. It makes them normal. I must admit that I've learnt a lot about gender roles, preferences, bias, confusion and labels by talking to my daughter. She is a wonderful, powerful, educated gay woman, you can learn a lot from her.
Sure, our generation doesn't get on the net and go on about our sexuality, but maybe we should, we might be a lot happier and healthier. I'll start... dammit, I've used my quota of speech marks, maybe another time!